Fanatsy leagues and the debt!

With the increase in Internet connectivity and availablity in the country, the fantasy sports have grown spontaneously in the past few years.

With easy access to internet, the delivery of the services is very easy, you just need a proper and attractive interface to connect well with the people.

This is why these fantasy applications, where you can share your thoughts and win money becomes very attractive.

Also, it takes minimum 50 rupees to start on some platforms and on many it is free.

This creates the perception that loss is very less in playing a game there and thus it prompts people to invest very much in these applications.

Cricket, views and rewards! 

In India the cricket game is so much popular that even a person who can't read and write, knows about the players.

The connection is huge, every person have some view regarding the game.

The fantasy sports, touches this aspect. As the user was not  getting reimbursed for his views, now will be rewarded for the same at the minimal cost.

Once a user in to it, only a huge loss will prompt him/her to get out of it.

And the wins create a mirage of easy earnings, thus increasing the investment and also the zeal to recover or win more.

Celebrities, Marketing and The Brand Value!

With former star players on board, you can easy legitimise the application and it's usage.

This makes people connect very well, the fear of it's authenticity is removed, fear of huge loss is shown as negligible thus making that person to invest in it.

With every investment and win, new customers will join through that person.

The referral code and it's benefits forces a person to share, even the single joining through that link keeps the cycle moving. The platforms are never in losses as the money of people, by the people and for the people.

The data collected by the platforms is shared with the advertising groups thus further increasing money of the platforms.

Losses, Debt, Trap 

The losses keep increasing, many people have lost lakhs in this.

Once all the alternatives lost, they are inclined to punish themselves.

Without telling their family, they start leaving a depressed life.

With time either they start doing some illegal works to recover that money or do suicide in attempt to leave behind the mistakes.

We have seen in many reports that many people have lost lakhs in fantasy leagues, they then go for instant loans to cover up the losses, without knowing they are going in other trap.

There is a serious need to check the functioning of these applications and the risk involved in these apps should be highlighted more.

Councelling services and proper guidance for people with keeping their privacy intact can help in saving many lives.

The losses can be high but loss of life is something which is irreversible !